Professional independent photography is an important career.

Professional independent photography.

Professional independent photography is a vital and necessary career in today's fast pace society. It is a medium through which business-minded creatives can capture and preserve memories, tell stories, and document the ever-changing world around us whilst getting paid. A professional independent photographer has the power to evoke emotions and connect people to businesses in a way that words cannot.

A professional independent photographer has the skill and expertise to capture not just an image, but a moment in time that can be cherished for years to come. From weddings and family portraits to commercial and editorial photography, professional photographers play a crucial role in preserving memories, promoting products and services, and providing visual storytelling.

Video killed the radio star? Not so fast….

Still imagery is still king. Static photography has been found to have better retention than video because it allows the viewer to focus on a specific aspect of the image without being distracted by other elements that may be present in a video. Additionally, still images can be studied and examined at a person's own pace, while video may move too quickly for some individuals to process the information effectively. The brain also processes and retains information differently when it sees a still image versus when it sees a video, with still images often being more easily remembered. When people watch a video, their attention is constantly shifting from one scene to another, and this can make it harder for them to retain information. In contrast, still imagery allows viewers to focus on a single image for an extended period, which can help improve retention.

In an age where images are ubiquitous, professional photography is more important than ever. It is a career that not only provides a creative outlet for self-expression but also serves a valuable purpose in society.